Comments Off// Posted in Journalism Industry by Jeremy Rue on 05.06.10.
For the past week, I have been attending the Web 2.0 Expo in San Francisco. I sat through a handful of sessions related to online advertising, none of which came from the perspective of the journalism industry. It seems making money online is an issue for more than just news companies. I find this area [...]
Comments Off// Posted in Journalism Industry by Jeremy Rue on 04.15.10.
I’ve been meaning to write a blog post about how inspired I was by Barry Parr‘s talk at our last KDMC workshop. He spoke a lot about advertising for online news publications and the problems they face with always going after national ad networks that offer ugly, flashy ads that detract from your site. The [...]
1 Comment// Posted in Journalism Industry by Jeremy Rue on 02.20.08.
I had a great conversation over lunch today with Paul Grabowicz, the director of new media at the graduate school of journalism, UC Berkeley. We talked about why media organizations simply cannot demand a premium for their online ads, no matter how many unique viewers come to their sites. Our conclusion, among the vast amount [...]
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