Comments Off// Posted in Journalism Industry by Jeremy Rue on 04.15.10.

I’ve been meaning to write a blog post about how inspired I was by Barry Parr‘s talk at our last KDMC workshop. He spoke a lot about advertising for online news publications and the problems they face with always going after national ad networks that offer ugly, flashy ads that detract from your site.

The best part is when Barry said people should stop selling ads by cost per thousand impressions, or CPM. No one clicks on ads online, and its hurting the industry to sell ads this way. If newspapers or magazines actually sold ads by the number of people who looked at and touched an ad in the physical product, they would get almost no money! Instead, Barry says, sell ads on a monthly basis or by exposure. Makes complete sense.

Although, new consumption technologies (read: mobile devices) may change people’s distaste for online advertising. Finally, some reputable companies are starting to produce beautiful attractive ads that actually enhance websites, rather than annoy users. But I’ll save that for a future blog post.

Here’s a video of Barry’s talk. It is almost an hour long; the part where Barry talks about the CPM idea is at 19 minutes in.

Both comments and pings are currently closed.

Comments are closed.