Why can’t news demand a premium from online advertising?
1 Comment// Posted in Journalism Industry by Jeremy Rue on 02.20.08.
I had a great conversation over lunch today with Paul Grabowicz, the director of new media at the graduate school of journalism, UC Berkeley. We talked about why media organizations simply cannot demand a premium for their online ads, no matter how many unique viewers come to their sites. Our conclusion, among the vast amount [...]
